UNIT 1:
Evolution of Retail in India
Drivers of Retail change in India
Drivers of Retail change in India
Prospects of Retailing in India
Challenges and Opportunities in Retailing.
Prospects of Retailing in India
UNIT 2:
Concept of Life Cycle in Retail
, Business Models in Retail.
Classification: Retail Institutions by Ownership
Classification: Retail Institutions by Ownership
Electronic& Non - Store Retailing
kiosks & other forms of Non- Traditional Retailing
UNIT 3:
Identifying & Understanding Consumers
Identifying & Understanding Consumers
Importance of Information System in Retailing.
Importance of Information System in Retailing.
Identifying & Understanding Consumers
UNIT 4:
Importance of Supply Chain Management in Retailing.
Planning Retail Communication,
Implementing Retail Advertising Retail Market Strategies
UNIT 5:
Mall Management:-Types of various retail formats -
Factors influencing Malls establishments
Statistical methods used in measuri International Retailing: Definition
Statistical methods used in measuri International Retailing: Definition
Motives, Classification & Methods
