Subject Details
Dept     : SPINE MBA
Sem      : 2
Regul    : 2023
Faculty : Ms Suruthika
phone  : 8667046020
E-mail  : suruthika.ka.bspine@snsbschool.in
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Lecture Notes

UNIT 1:
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Strategic Management-Introduction
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Dimensions, Benefits, Risks
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Evolution of Strategic Management
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Business Vision and Mission
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Importance of Vision and Mission
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Characteristics and Components of Vision and Mission
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Evaluating Mission Statement
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Goals and Objectives
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Strategic Management Process
UNIT 2:
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Environmental Scanning and Analysis
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PESTEL Analysis
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Competitive Dynamics and Rivalry
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SWOT and Competitive Positioning

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