Nature of Strategic Management: Dimensions, benefits and risks. Evolution of Strategic Management. Establishment of Strategic Intent: Business vision and mission, importance, characteristics and Components, evaluating mission statement, concept of goals and objectives. Strategic management process.

External Analysis: Environmental Scanning and Analysis, PESTEL Analysis (Political, Economic, Social, Technological, Environmental, Legal), Industry Analysis using Porter's Five Forces, Competitive Dynamics and Rivalry, SWOT Analysis and Competitive Positioning Internal Analysis: Resource-Based View (RBV) of the Firm, Core Competencies and Distinctive Capabilities, Value Chain Analysis, SWOT Analysis (Internal Focus), Crafting Business-Level Strategies Corporate Portfolio Analysis - GAP Analysis - McK insey's 7s Framework - GE 9 Cell Model - Distinctive competitiveness - Selection of matrix – Balance Score Car

Corporate Level Strategies: Concentration, integration, diversification, expansion strategies, retrenchment and combination strategies, internationalization, cooperation and restructuring. Business Level Strategies: Industry structure, positioning of firm, generic strategies, Business tactics, Internationalization

The implementation process, Resource allocation, Designing organizational structureDesigning Strategic Control Systems- Matching structure and control to strategy-Implementing Strategic change. Politics-Power and Conflict-Techniques of strategic evaluation & control. Tools: Competitor profile matrix- SWOT-TOWSIE matrix-Grand strategy matrix-Boston consultancy group matrix- Quantitative strategic planning matrix(QSPM)

Managing Technology and Innovation-Strategic issues for Non Profit organizations. New Business Models and strategies for Internet Economy. Emerging Trends in Strategic Management: Digital Transformation, AI, Sustainability