Subject Details
Dept     : SPINE MBA
Sem      : 3
Regul    : -
Faculty : Subhiksha K
phone  : 9994662159
E-mail  : subhiksha.k.ihub@snsgroups.com
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Announcements

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Challenges in Consumer Data Collection

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Sources of Consumer Data (Surveys, Transactions, Social Media),
    Definition, Scope, and Importance of Consumer Analytics,
    * Role of Consumer Analytics in Marketing Decision-Making * Types of Consumer Data (Demographic, Behavioral, Psychographic)

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Building Personas for Targeting,
    Introduction to Data Analytics Techniques

  • Assignment

    Assignment topic is Entrepreneur News letter casestudy and due date is 27-09-2025.

  • Assignment

    Assignment topic is Consumer Behaviour and Analytics and due date is 28-09-2025.

  • Assignment

    Assignment topic is Entrepreneur News letter casestudy and due date is 09-09-2025.

  • Assignment

    Assignment topic is Consumer Behaviour and Analytics and due date is 08-08-2025.

  • Resource Link

    Dear Students the Resource Link has been uploaded for the following topics:
    Consumer Behaviour and Analytics
    Big data analysis with consumer behavior
    Segmentation, Targeting and Positioning - Customer Analytics

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Definition, Scope, and Importance of Consumer Analytics

  • Youtube Video

    Dear Students the Youtube Video has been uploaded for the following topics:
    Consume Analytics and learning
    importance of studying consumer behavior
    Neuromarketing: How brands are getting your brain to buy more stuff
    BIG DATA ANALYTICS
    Marketing VS Digital marketing

  • Puzzles

    Dear Students the Puzzles has been uploaded for the following topics:
    Combination of Tools and Analytical Dashboard ,
    CONSUMER SEGMENTATION AND PROFILING ,
    PREDICTIVE AND PRESCRIPTIVE ANALYTICS IN MARKETING ,
    EMERGING TRENDS IN CONSUMER ANALYTICS

  • Question Bank

    Dear Students the Question Bank has been uploaded for the following topics:
    * Overview of Data-Driven Marketing * Ethical Considerations in Consumer Analytics,
    CONSOLIDATED

  • Resource Link

    Dear Students the Resource Link has been uploaded for the following topics:
    Big data analysis with consumer behavior
    Big data analysis
    Big Data Analysis
    Predictive Analytics in Consumer Behavior

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Techniques for Cross-Selling and Upselling,
    Importance of Dynamic Segmentation,
    Price Optimization Models,
    Applications of Prescriptive Analytics in Marketing,
    Blockchain and Consumer Data Management,
    Voice Analytics and Emerging Technologies,
    Introduction to Analytical Tools (Excel, SPSS),
    Real-Time Data Analytics for Marketing,
    Introduction to Data Analytics Techniques

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Big data and its impacts on CA ,
    Social Media Analytics for Consumer Behavior

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Role of AI in Consumer Predictions

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Introduction to Predictive Analytics,
    Building Predictive Models (Decision Trees, Neural Networks)

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Role of segmentation ,
    Types of segmentation

  • Puzzles

    Dear Students the Puzzles has been uploaded for the following topics:
    Marketing strategy on consumer analytics

  • Resource Link

    Dear Students the Resource Link has been uploaded for the following topics:
    Consume Analytics and learning

  • Question Bank

    Dear Students the Question Bank has been uploaded for the following topics:
    Combination of Introduction, Scope, Role, Source, Data analytics, defining the Consumer Analytics ,
    TOOLS AND TECHNIQUES FOR CONSUMER ANALYTICS,
    PREDICTIVE AND PRESCRIPTIVE ANALYTICS IN MARKETING,
    EMERGING TRENDS IN CONSUMER ANALYTICS,
    Combination of 5 Units- Consumer Analytics

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Regression Analysis for Consumer Insights,
    Sentiment Analysis and Text Mining,
    Behavioral Analytics and Customer Journey Mapping, Visualization Tools (Tableau, Power BI),
    Building Predictive Models (Decision Trees, Neural Networks)

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Introduction to Analytical Tools (Excel, SPSS),
    Statistical Techniques for Consumer Analytics (Descriptive, Predictive, Prescriptive)

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