Subject Details
Dept     : SPINE MBA
Sem      : 3
Regul    : -
Faculty : Subiksha K
phone  : 9994662159
E-mail  : subhiksha.k.ihub@snsgroups.com
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Lecture Notes

UNIT 1:
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Challenges in Consumer Data Collection
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Sources of Consumer Data (Surveys, Transactions, Social Media)
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Definition, Scope, and Importance of Consumer Analytics
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* Role of Consumer Analytics in Marketing Decision-Making * Types of Consumer Data (Demographic, Behavioral, Psychographic)