Subject Details
Dept     : SPINE MBA
Sem      : 3
Regul    : -
Faculty : Parameshwaran M
phone  : 7708355472
E-mail  : paramesh.m.ihub@snsgroups.com
40
Page views
57
Files
0
Videos
0
R.Links

Icon
Announcements

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Measuring digital campaign performance,
    Search Engine Optimization (SEO) & analytics,
    Paid media analytics & performance metrics,
    Sentiment analysis & opinion mining,
    Influencer marketing & engagement metrics,
    Virality measurement, hashtag tracking,
    Real-time analytics & programmatic advertising,
    Funnel analysis: awareness to conversion,
    UTM parameters & campaign tracking

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Conjoint analysis for feature optimization,
    Brand equity measurement & tracking,
    Product cannibalization & portfolio optimization,
    Price elasticity of demand & dynamic pricing,
    A/B testing & multivariate testing for pricing,
    Promotions analysis: lift, redemption rate, ROI,
    Attribution models in campaigns,
    Marketing mix modeling (MMM),
    Econometric models & sales forecasting,
    Impact of discounts & bundling strategies,
    Experimental design in marketing

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Customer lifetime value (CLV) and RFM analysis,
    Customer lifetime value (CLV) and RFM analysis,
    Customer acquisition cost (CAC) and retention rate,
    Market segmentation using cluster analysis,
    Persona development and profiling,
    Predictive modeling for customer churn,
    Customer satisfaction & Net Promoter Score (NPS),
    Customer behavior analysis & journey touchpoints,
    Decision trees and logistic regression in profiling,
    Customer scoring and targeting models,
    Applications in loyalty program optimization

  • Question Bank

    Dear Students the Question Bank has been uploaded for the following topics:
    IAE 2,
    IAE 3

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Definition and importance of marketing analytics,
    Role of analytics in marketing decision-making,
    Evolution of marketing analytics in the digital age,
    Overview of data-driven marketing & types of marketing data,
    Sources of marketing data,
    Data collection techniques,
    Issues in data quality and data integration Lecture,
    Key marketing metrics,
    Ethical and legal considerations in marketing data usage,
    Basics of dashboards and reporting,
    Introduction to Google Analytics,
    Introduction to Tableau

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Predictive modeling for lead scoring,
    Cross-selling & up-selling analytics,
    Basket analysis & market basket modeling,
    Lifetime value prediction using ML,
    Churn prediction using classification models,
    Next-best offer recommendation & collaborative filtering,
    Strategic campaign planning with analytics,
    Marketing strategy alignment with analytics insights,
    Visualization of strategic KPIs,
    Role of AI/ML in advanced marketing analytics

X
maheskumar
SNS COLLEGE OF ENGINEERING
Admin Dept
facbook_profile
facbook_profile