Subject Details
Dept     : SPINE MBA
Sem      : 3
Regul    : R2023
Faculty : Vineeth David
phone  : 8946097991
E-mail  : vineeth.d@snsbschool.in
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Announcements

  • Question Bank

    Dear Students the Question Bank has been uploaded for the following topics:
    Unit 2

  • Resource Link

    Dear Students the Resource Link has been uploaded for the following topics:
    What is Brand Management?
    Power of Branding
    Brand Management Basics
    Managing Brand Equity – Best Global Practice Assessment
    Customer-Based Brand Equity and Positioning
    What is Branding?
    Philip Kotler on the importance of brand equity
    How Starbucks Reshaped the Coffee Industry | Brand Positioning strategy
    What Is Brand Management: Definition, Principles, Strategies, and Benefits

  • Question Bank

    Dear Students the Question Bank has been uploaded for the following topics:
    Unit 1

  • Assignment

    Assignment topic is The Repositioning of a Heritage Beverage Brand and due date is 01-10-2025.

  • Assignment

    Assignment topic is The Repositioning of a Heritage Beverage Brand and due date is .

  • Assignment

    Assignment topic is The Repositioning of a Heritage Beverage Brand and due date is .

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Overview of Branding Strategies,
    Product Line Extensions and Brand Extensions,
    Co-Branding and Ingredient Branding,
    Multi-Branding Strategies,
    Global Branding Strategies,
    Challenges in Managing Brand Extensions,
    Brand Architecture (House of Brands vs Branded House),
    Managing Brand Portfolios,
    Importance of Consistency in Brand Communication,
    Role of Storytelling in Branding,
    Role of Communication in Branding,
    Integrated Marketing Communication (IMC) for Brands,
    Digital Branding and Social Media Strategies,
    Advertising and Public Relations for Brand Building,
    Measuring Brand Performance,
    Brand Audits and Their Importance,
    Managing Negative Publicity,
    Building Brand Loyalty Through Engagement,
    Tools for Monitoring Brand Health,
    Role of AI in Branding and Communication.,
    Sustainable Branding Practices,
    Brand Activism and Its Impact,
    Role of AI and Big Data in Brand Management,
    Personal Branding in the Digital Age,
    Emotional Branding and Its Influence on Consumer Behavior,
    Luxury Brand Management,
    Evolving Trends in Global Branding,
    Importance of CSR in Brand Building,
    Branding for Startups and SMEs,
    Future Challenges in Brand Management.

  • Youtube Video

    Dear Students the Youtube Video has been uploaded for the following topics:
    Brand Management
    Branding vs Marketing
    Lecture 01: Introduction to Product & Brand Management
    Customer-Based Brand Equity and Brand Positioning
    Brand Positioning
    Branding Management

  • Puzzles

    Dear Students the Puzzles has been uploaded for the following topics:
    In-Class Assessment for Brand Management

  • Assignment

    Assignment topic is In-Class Assessment for Brand Management and due date is .

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Definition and Importance of Brands,
    Role of Branding in Marketing,
    Difference Between Products and Brands,
    Elements of a Successful Brand,
    Types of Brands (Corporate, Product, Service, Personal),
    The Role of Brand Management in Business Success,
    Brand Value and Relevance in Competitive Markets,
    Legal and Ethical Issues in Branding,
    Challenges in Brand Building,
    Definition and Dimensions of Brand Equity,
    Measuring Brand Equity (Qualitative and Quantitative Methods),
    Building Strong Brands,
    Importance of Brand Positioning,
    Strategies for Brand Positioning,
    Role of Consumer Insights in Positioning,
    Differentiation Strategies for Competitive Advantage,
    Repositioning Strategies and Their Challenges,
    Value Proposition and Brand Promise,
    Importance of Brand Personality

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