UNIT 1:
Definition and Importance of Brands
Role of Branding in Marketing
Difference Between Products and Brands
Elements of a Successful Brand
Types of Brands (Corporate, Product, Service, Personal)
The Role of Brand Management in Business Success
Brand Value and Relevance in Competitive Markets
Legal and Ethical Issues in Branding
Challenges in Brand Building
UNIT 2:
Definition and Dimensions of Brand Equity
Measuring Brand Equity (Qualitative and Quantitative Methods)
Importance of Brand Positioning
Strategies for Brand Positioning
Role of Consumer Insights in Positioning
Differentiation Strategies for Competitive Advantage
Repositioning Strategies and Their Challenges
Value Proposition and Brand Promise
Importance of Brand Personality
UNIT 3:
Overview of Branding Strategies
Product Line Extensions and Brand Extensions
Co-Branding and Ingredient Branding
Multi-Branding Strategies
Global Branding Strategies
Challenges in Managing Brand Extensions
Brand Architecture (House of Brands vs Branded House)
Managing Brand Portfolios
Importance of Consistency in Brand Communication
Role of Storytelling in Branding
UNIT 4:
Role of Communication in Branding
Integrated Marketing Communication (IMC) for Brands
Digital Branding and Social Media Strategies
Advertising and Public Relations for Brand Building
Measuring Brand Performance
Brand Audits and Their Importance
Managing Negative Publicity
Building Brand Loyalty Through Engagement
Tools for Monitoring Brand Health
Role of AI in Branding and Communication.
UNIT 5:
Sustainable Branding Practices
Brand Activism and Its Impact
Role of AI and Big Data in Brand Management
Personal Branding in the Digital Age
Emotional Branding and Its Influence on Consumer Behavior
Evolving Trends in Global Branding
Importance of CSR in Brand Building
Branding for Startups and SMEs
Future Challenges in Brand Management.
