Subject Details
Dept     : SPINE MBA
Sem      : 3
Regul    : 2019
Faculty : Ms Suruthika
phone  : 8667046020
E-mail  : suruthika.ka.bspine@snsbschool.in
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Lecture Notes

UNIT 1:
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Introduction to Indian Food Market
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An Introduction to Food Retail Management
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Key Terminologies in Food Retail Management
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E-Tailing
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Changing Consumer Preferences
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Food Adulteration
UNIT 2:
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Value Chain in Food Retailing
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Principal Trends in Food Wholesaling and Food Retailing
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Changing Nature of Food Stores
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Food Wholesaling and Retailing
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Various Retailing Formats
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Competition and Pricing in Food Retailing
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Value Chain and Value Addition
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Food Service Marketing
UNIT 3:
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4Ps in Food Retail Management
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Brand Management in Retailing
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Merchandise Pricing
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Pricing Strategies in Conventional and Non-Conventional Food Retailing
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Public Distribution System
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Promotion Mix for Food Retailing
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Management of Sales Promotion and Publicity
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Advertisement Strategies for Food Retailers
UNIT 4:
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Managing Retail Operations
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Logistics
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Handling Transportation for Food Products
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Merchandise Buying
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Handling Transportation for Food Products
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Supply Chain Efficiency
UNIT 5:
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Retail Sales Management
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Types of Retail Selling
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Salesperson Selection
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Salesperson Training
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Evaluation and Monitoring
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Customer Relationship Management
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Managing Human Resources in Retailing
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Legal and Ethical Issues