UNIT 1:
Introduction to Indian Food Market
An Introduction to Food Retail Management
Key Terminologies in Food Retail Management
Changing Consumer Preferences
UNIT 2:
Value Chain in Food Retailing
Principal Trends in Food Wholesaling and Food Retailing
Changing Nature of Food Stores
Food Wholesaling and Retailing
Various Retailing Formats
Competition and Pricing in Food Retailing
Value Chain and Value Addition
UNIT 3:
4Ps in Food Retail Management
Brand Management in Retailing
Pricing Strategies in Conventional and Non-Conventional Food Retailing
Public Distribution System
Promotion Mix for Food Retailing
Management of Sales Promotion and Publicity
Advertisement Strategies for Food Retailers
UNIT 4:
Managing Retail Operations
Handling Transportation for Food Products
Handling Transportation for Food Products
UNIT 5:
Evaluation and Monitoring
Customer Relationship Management
Managing Human Resources in Retailing