Introduction to international food market, India's competitive position in World Food Trade, Foreign Investment in Global Food Industry, Retail Management and Food retailing, The Nature of change in Retailing, Organised Retailing in India, E-tailing and Understanding food preference of Indian Consumer, Food Consumption and Expenditure Pattern, Demographic and Psychographic factors affecting food pattern of Indian Consumer-Food Adulteration
Value Chain in Food Retailing, Principal Trends in Food wholesaling and retailing, food wholesaling, food retailing, the changing nature of food stores, various retailing formats, competition and pricing in food retailing, market implications of new retail developments, value chain and value addition the chain in food retail, food service marketing
4Ps in Food retail Management, Brand Management in Retailing, Merchandise Pricing, Pricing Strategies used in Conventional and Non-Conventional Food retailing, Public Distribution Systems, Promotion Mix for Food Retailing, Management of Sales, Promotion and Publicity, Advertisement Strategies for Food retailers
Managing Retail Operations, Managing Retailers' Finances, Merchandise Buying and Handling, Merchandise Pricing, Logistics, Procurement of Food Products and handling transportation of Food Products
Retail Sales Management, Types of Retail Selling, Salesperson Selection, Salesperson Training, Evaluation and Monitoring, Customer Relationship Management, Managing Human Resources in Retailing, Ethical Issues in Retailing
Reference Book:
1. Levy M & Weitz B W, 2004, Retailing Management, 5th Ed. McGraw Hill
Text Book:
1. Berman & Evans, 2013, Retail Management: A Strategic Approach, 12th Ed. Prentice Hall of India 2. Cox, 2008, Retailing: An Introduction, 5th Ed. Pearson Edu