Lecture Notes

Dear Students the Lecture Notes has been uploaded for the following topics:
Introduction to Indian Food Market,
An Introduction to Food Retail Management,
Key Terminologies in Food Retail Management,
E-Tailing,
Changing Consumer Preferences,
Food Adulteration ,
Value Chain in Food Retailing,
Principal Trends in Food Wholesaling and Food Retailing,
Changing Nature of Food Stores,
Food Wholesaling and Retailing,
Various Retailing Formats,
Competition and Pricing in Food Retailing,
Value Chain and Value Addition ,
Food Service Marketing,
4Ps in Food Retail Management,
Brand Management in Retailing,
Merchandise Pricing,
Pricing Strategies in Conventional and Non-Conventional Food Retailing,
Public Distribution System,
Promotion Mix for Food Retailing,
Management of Sales Promotion and Publicity,
Advertisement Strategies for Food Retailers,
Managing Retail Operations,
Logistics,
Handling Transportation for Food Products,
Merchandise Buying,
Supply Chain Efficiency,
Retail Sales Management,
Types of Retail Selling,
Salesperson Selection,
Salesperson Training,
Evaluation and Monitoring,
Customer Relationship Management,
Managing Human Resources in Retailing,
Legal and Ethical Issues