Subject Details
Dept     : SPINE MBA
Sem      : 3
Regul    : 2019
Faculty : Abenaya P
phone  : NIL
E-mail  : director@snsbschool.in
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  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Formulation of Marketing Strategy

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Marketing Strategy - Meaning and Significance

  • Resource Link

    Dear Students the Resource Link has been uploaded for the following topics:
    Introduction to Marketing Essentials

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Grading and Standardization,
    Brand Management – Agro Branding, Product Mix,
    Developing Social Media and Marketing Communications for Agro Brand.,
    Distribution Management – Storage and Warehousing and Transportation Management for Agricultural Products,
    Marketing Agencies/ Intermediaries – Roles and Functions,
    Distribution Channels involved in Agribusiness.

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Meaning and Scope,
    Agricultural Marketing and economic development,
    Agricultural Market Structure – Meaning, Components and dynamics of market structure

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Sales Promotion

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Determinants of Consumer’s behaviour

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Market Segmentation and Targeting

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Pricing Policies and Practice of Agribusiness – Determinants of Price,
    Pricing Methods

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Agribusiness Marketing Environment,
    Design of Marketing Mix

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Promotional Management,
    Advertising Planning and execution,
    Objectives of Pricing Policies

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Product life cycle,
    Product Management - Product Management process and decisions,
    New product development – Significance and Classification of new product, Stages, and estimation of demand of new product,
    Product life cycle

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