Subject Details
Dept     : SPINE MBA
Sem      : 3
Regul    : 2019
Faculty : Abenaya P
phone  : NIL
E-mail  : director@snsbschool.in
298
Page views
24
Files
0
Videos
1
R.Links

Icon
Lecture Notes

UNIT 1:
word
download   open file
Meaning and Scope
word
download   open file
Agricultural Marketing and economic development
word
download   open file
Agricultural Market Structure – Meaning, Components and dynamics of market structure
word
download   open file
Marketing Strategy - Meaning and Significance
word
download   open file
Formulation of Marketing Strategy
word
download   open file
Agribusiness Marketing Environment
word
download   open file
Design of Marketing Mix
word
download   open file
Market Segmentation and Targeting
word
download   open file
Determinants of Consumer’s behaviour
UNIT 2:
word
download   open file
New product development – Significance and Classification of new product, Stages, and estimation of demand of new product
word
download   open file
Product Management - Product Management process and decisions
word
download   open file
Product life cycle
UNIT 3:
word
download   open file
Objectives of Pricing Policies
word
download   open file
Pricing Policies and Practice of Agribusiness – Determinants of Price
word
download   open file
Pricing Methods
UNIT 4:
word
download   open file
Promotional Management
word
download   open file
Advertising Planning and execution
word
download   open file
Sales Promotion
word
download   open file
Grading and Standardization
word
download   open file
Brand Management – Agro Branding, Product Mix
word
download   open file
Developing Social Media and Marketing Communications for Agro Brand.
UNIT 5:
word
download   open file
Marketing Agencies/ Intermediaries – Roles and Functions
word
download   open file
Distribution Management – Storage and Warehousing and Transportation Management for Agricultural Products
word
download   open file
Distribution Channels involved in Agribusiness.