Subject Details
Dept     : MBA
Sem      : 4
Regul    : 2019
Faculty : Ms.V.Vishnu Priya
phone  : NIL
E-mail  : vishnu.v.mba@snsct.org
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Lecture Notes

UNIT 1:
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Introduction
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– A Historical Preview
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The Rise of Social Media as Consumer Applications
UNIT 3:
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The Network Perspective
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Network Analysis Metrics
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Data extraction from Twitter & You Tube
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Analysis using R
UNIT 4:
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Trending Data
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Sentiment Analysis
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Topic Analysis
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Audience Analysis – Linking Analysis
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Audience Analysis – Linking Analysis
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Visualizing Data
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Collection Wayback
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Critiquing Data
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Collecting Crimson
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Historicizing Data & Reporting
UNIT 5:
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Future of Social Media

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