Subject Details
Dept     : MBA
Sem      : 4
Regul    : 2019
Faculty : Ms.V.Vishnu Priya
phone  : NIL
E-mail  : vishnu.v.mba@snsct.org
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Syllabus

UNIT
1
INTRODUCTION TO SOCIAL MEDIA AND SOCIAL NETWORKS

Introduction – A Historical Preview – The Rise of Social Media as Consumer Applications – Applying Social Media to National Priorities.

UNIT
2
SOCIAL MEDIA – NEW TECHNOLOGIES OF COLLABORATION

Introduction – Social Media Design Framework – Types of Social Media.

UNIT
3
NETWORK ANALYSIS

Introduction – The Network Perspective – Types of Networks – Network Analysis Metrics - Data extraction from Twitter & You Tube – Analysis using R

UNIT
4
DATA ANALYSIS AND VISUALIZATION

Trending Data – Comparing Data – Sentiment Analysis – Topic Analysis – Audience Analysis – Linking Analysis – Visualizing Data - Collection Wayback - Critiquing Data - Collecting Crimson - Historicizing Data & Reporting

UNIT
5
PRIVACY & FUTURE OF SOCIAL MEDIA

Social Spam and Malicious Behavior – Privacy in the Network World – Future of Social Media – Emotional Contagion – Success stories in Social Media

Reference Book:

Brian V & Carolan, “Social Network Analysis and Education: Theory, Methods & Applications”, 1st Edition, Sage Publication, 2013. (Unit III) Christina Prell, “Social Network Analysis”, 1st Edition, Sage Publication, 2011. (Units - III & V) Matthew Ganis&AvinashKohirkar, “Social Media Analytics”, Pearson, 2016. (Units - I, II, III, IV & V)

Text Book:

Aggarwal &Charu C, “Social Network Data Analytics”, Springer, 2011. (Units - I, II, III, IV & V)

 

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