Subject Details
Dept     : CSE
Sem      : 7
Regul    : 2019
Faculty : Vijayalakshmi
phone  : NIL
E-mail  : vlakshmi.n.cse@snsct.org
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Lecture Notes

UNIT 1:
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Introduction
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origin and development of DM
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Digital vs Real Marketing
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Internet users: Penetration & kind of Internet use
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Internet users: Penetration & kind of Internet use
UNIT 2:
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Concept of display advertising
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Display Plan
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Types of Display Ads
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Display Plan
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targeting in digital Marketing
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Geographic and language tagging
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Programmable digital advertising
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Ad server and Ad Exchange
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Challenges faced by display Advertising
UNIT 3:
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Introduction to SEA
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Need of Pay in search advertising
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understanding Ad placement
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Understanding Ad Ranks
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create your first Ad Campaign
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Google Ads Account
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Best Practices for creating effective ads
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Performance Report and E-Commerce
UNIT 4:
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Introduction
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Need of search engine pay
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the concept of SEO
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On page and off page optmization
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social media reach and google search engine
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local social SEO and google My business
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SEO for answer books
UNIT 5:
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Content marketing
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Email Marketing
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Mobile Marketing
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pay per click -CRO
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Web analytics & Facebook marketing
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Twitter linkedin and youtube
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Google Adwords, Google Analytics
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Case study - Adwords, quality score and hashtags