UNIT 1:
origin and development of DM
Digital vs Real Marketing
Internet users: Penetration & kind of Internet use
Internet users: Penetration & kind of Internet use
UNIT 2:
Concept of display advertising
targeting in digital Marketing
Geographic and language tagging
Programmable digital advertising
Ad server and Ad Exchange
Challenges faced by display Advertising
UNIT 3:
Need of Pay in search advertising
understanding Ad placement
create your first Ad Campaign
Best Practices for creating effective ads
Performance Report and E-Commerce
UNIT 4:
Need of search engine pay
On page and off page optmization
social media reach and google search engine
local social SEO and google My business
UNIT 5:
Web analytics & Facebook marketing
Twitter linkedin and youtube
Google Adwords, Google Analytics
Case study - Adwords, quality score and hashtags