Subject Details
Dept     : CSE
Sem      : 7
Regul    : 2019
Faculty : Vijayalakshmi
phone  : NIL
E-mail  : vlakshmi.n.cse@snsct.org
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  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    local social SEO and google My business,
    SEO for answer books,
    Content marketing,
    Email Marketing,
    Mobile Marketing

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Introduction,
    Need of search engine pay,
    the concept of SEO,
    On page and off page optmization,
    social media reach and google search engine

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Introduction,
    origin and development of DM,
    Digital vs Real Marketing,
    Internet users: Penetration & kind of Internet use,
    Concept of display advertising,
    Display Plan

  • Puzzles

    Dear Students the Puzzles has been uploaded for the following topics:
    arketing Trivia,
    Marketing Trivia

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Programmable digital advertising,
    Ad server and Ad Exchange,
    Challenges faced by display Advertising,
    Introduction to SEA,
    Need of Pay in search advertising,
    understanding Ad placement,
    Understanding Ad Ranks,
    create your first Ad Campaign,
    Google Ads Account,
    Best Practices for creating effective ads,
    Performance Report and E-Commerce

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Types of Display Ads,
    Display Plan,
    targeting in digital Marketing,
    Geographic and language tagging

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    pay per click -CRO,
    Web analytics & Facebook marketing,
    Twitter linkedin and youtube,
    Google Adwords, Google Analytics,
    Case study - Adwords, quality score and hashtags

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