Overview of User Research – Importance of Understanding Users in Design Thinking – The Role of User Research in Product Development – Types of User Research: Qualitative vs. Quantitative – User Interviews and Observations – Ethnographic Research – Participatory Design and Co-Creation – Tools for Conducting User Research – Case Studies on User Research in Business

Definition of Empathy in Design Thinking – Understanding the Empathy Mapping Process – Key Elements of an Empathy Map: Says, Thinks, Does, Feels – Creating and Analyzing Empathy Maps – Using Empathy to Identify Pain Points and Needs – Visualizing User Emotions and Experiences – Techniques for Building Empathy with Users – Empathy in Cross-Functional Collaboration – Case Studies on Empathy Mapping in Action

Survey Design and Questionnaires – One-on-One Interviews – Focus Groups and User Panels – Shadowing and Observation Techniques – Contextual Inquiry – Experience Sampling Method – Diary Studies – Usability Testing and A/B Testing – Analyzing and Synthesizing User Data – Role of Social Media and Online Feedback in User Research – Case Studies on Research Techniques

From Insights to Action: Analyzing and Synthesizing Research Data – Identifying Patterns and Themes in User Data – Defining Personas Based on Research – Creating Journey Maps from User Insights – Generating Ideas from User Insights – Ideation and Prototyping Based on User Data – Testing Ideas with Real Users – Integrating User Feedback into the Design Process – Case Studies on Translating Insights into Solutions

Using User Research to Inform Business Strategy – Customer-Centric Innovation – Mapping Customer Needs to Business Models – Leveraging User Research in Marketing and Sales – Aligning Product Development with User Needs – Improving Customer Experience through Research – Data- Driven Decision Making in Design – Creating Competitive Advantage through User-Centered Design – Case Studies on Strategic Applications of User Research