Subject Details
Dept     : CSE
Sem      : 7
Regul    : 2019
Faculty : Ramesh kalyan G
phone  : NIL
E-mail  : ramesh.g.cse@snsct.org
251
Page views
35
Files
1
Videos
2
R.Links

Icon
Lecture Notes

UNIT 1:
word
download   open file
Introduction, Origin and Development of Digital Marketing
word
download   open file
Digital Advertising Market in India
word
download   open file
Digital Marketing Strategy
word
download   open file
Digital Marketing Plan
word
download   open file
Digital Advertising Market in India
word
download   open file
Ethical and Legal Framework of Digital Marketing
UNIT 2:
word
download   open file
Display Plan
word
download   open file
What makes a Good Ad?
word
download   open file
Digital Metrics, Types of Display Ads
word
download   open file
Digital Metrics, Types of Display Ads
word
download   open file
Targeting in Digital Marketing
word
download   open file
Geographic and Language Tagging
word
download   open file
Ad server, Ad Exchange
UNIT 3:
word
download   open file
Introduction, Why pay for Search Advertising?
word
download   open file
Understanding Ad Placement
word
download   open file
Understanding Ad Ranks
word
download   open file
Create Your First Ad Campaign
word
download   open file
Google Ads Account
word
download   open file
Best Practices for Creating Effective Ads
word
download   open file
Performance Reports, E-Commerce
word
download   open file
Performance Reports, E-Commerce
UNIT 4:
word
download   open file
The Concept of SEO, SEO Phases
word
download   open file
Introduction, Search Engine
word
download   open file
The Concept of SEO, SEO Phases
word
download   open file
Off-Page Optimization, Social Media Reach
word
download   open file
Off-Page Optimization, Social Media Reach
word
download   open file
Google My Business
word
download   open file
SEO-Visual Search
word
download   open file
Google Search Engine
UNIT 5:
word
download   open file
Content Marketing, Email marketing
word
download   open file
Content Marketing, Email marketing
word
download   open file
Introduction to Social Media Marketing
word
download   open file
Mobile marketing
word
download   open file
Pay Per Click COR
word
download   open file
Web Analytics