UNIT 1:
Introduction, Origin and Development of Digital Marketing
Digital Advertising Market in India
Digital Marketing Strategy
Digital Advertising Market in India
Ethical and Legal Framework of Digital Marketing
UNIT 2:
Digital Metrics, Types of Display Ads
Digital Metrics, Types of Display Ads
Targeting in Digital Marketing
Geographic and Language Tagging
UNIT 3:
Introduction, Why pay for Search Advertising?
Understanding Ad Placement
Create Your First Ad Campaign
Best Practices for Creating Effective Ads
Performance Reports, E-Commerce
Performance Reports, E-Commerce
UNIT 4:
The Concept of SEO, SEO Phases
Introduction, Search Engine
The Concept of SEO, SEO Phases
Off-Page Optimization, Social Media Reach
Off-Page Optimization, Social Media Reach
UNIT 5:
Content Marketing, Email marketing
Content Marketing, Email marketing
Introduction to Social Media Marketing