Subject Details
Dept     : CSE
Sem      : 6
Regul    : R2019
Faculty : Ms.S.R.Janani
phone  : NIL
E-mail  : jananiselvaraj.mit@gmail.com
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Lecture Notes

UNIT 1:
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Introduction, Origin and Development of Digital Marketing
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Internet Users: Penetration and Kind of Internet Use
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Digital Marketing Strategy
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Digital Advertising Market in India
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Digital Marketing Plan
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Ethical and Legal Framework of Digital Marketing
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Skills Required in Digital Marketing
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Careers in Digital Marketing
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Lessons from Mistakes in Digital Marketing.
UNIT 2:
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Introduction, Concept of Display Advertising
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Digital Metrics, Types of Display Ads
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Display Plan
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Targeting in Digital Marketing
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Geographic and Language Tagging
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Programmatic Digital Advertising
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Ad server, Ad Exchange
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What makes a Good Ad?
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Challenges Faced by Display Advertising.
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What makes a Good Ad?
UNIT 3:
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Introduction, Why pay for Search Advertising?
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Understanding Ad Placement
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Introduction, Why pay for Search Advertising?
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Understanding Ad Placement
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Understanding Ad Ranks
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Why is the Ad Rank Important
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Create Your First Ad Campaign
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Google Ads Account
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Best Practices for Creating Effective Ads
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Performance Reports, E-Commerce.