Subject Details
Dept     : CSE
Sem      : 6
Regul    : R2019
Faculty : Ms.S.R.Janani
phone  : NIL
E-mail  : jananiselvaraj.mit@gmail.com
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  • Question Bank

    Dear Students the Question Bank has been uploaded for the following topics:
    2 marks

  • Assignment

    Assignment topic is Ethical and Legal Framework of Digital Marketing and due date is 28-03-2023.

  • Youtube Video

    Dear Students the Youtube Video has been uploaded for the following topics:
    DM Basics
    digital-marketing

  • Puzzles

    Dear Students the Puzzles has been uploaded for the following topics:
    Puzzles

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Introduction, Origin and Development of Digital Marketing,
    Internet Users: Penetration and Kind of Internet Use ,
    Digital Marketing Strategy,
    Digital Advertising Market in India,
    Digital Marketing Plan,
    Ethical and Legal Framework of Digital Marketing,
    Skills Required in Digital Marketing,
    Careers in Digital Marketing,
    Lessons from Mistakes in Digital Marketing.

  • Resource Link

    Dear Students the Resource Link has been uploaded for the following topics:
    Digital Marketing
    digital-marketing
    basics of DM

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Introduction, Concept of Display Advertising,
    Digital Metrics, Types of Display Ads ,
    Introduction, Why pay for Search Advertising? ,
    Display Plan ,
    Targeting in Digital Marketing ,
    Geographic and Language Tagging ,
    Programmatic Digital Advertising ,
    Ad server, Ad Exchange ,
    Understanding Ad Placement ,
    What makes a Good Ad? ,
    Challenges Faced by Display Advertising.,
    Understanding Ad Ranks ,
    Why is the Ad Rank Important ,
    Create Your First Ad Campaign ,
    Google Ads Account ,
    Best Practices for Creating Effective Ads ,
    Performance Reports, E-Commerce.

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SNS COLLEGE OF ENGINEERING
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