The Fast Food Business: A Brief History, Types of Operation, Consumer Pattern. Managing Fast food Operation: What is Management, A practical approach Marketing & the control.
A Few Definitions, Responsibilities in today Fast food Market, off-Hour sale Service to different age group, Changing patterns, Health concern . Food groups Fast Food Nation, Junk food,Super Size Me ,Western pattern diet ,Chew on This ,List of fast food restaurants ,Slow Food
Types of-Equipments, A Guest oriented approach, Method of service, Billing methods, Planning of Menu. Product Control, Cash Control, Role of international popular cuisine in Fast food. Filling stations, Street vendors and concessions Cuisine, Variants.
A Service orientation, Establishing Service standards, basic Selling Procedure , Handling service problems, Techniques & strategies
History, Products & operating Procedures of McDonald's, Domino's Pizza, Pizza Corner, Pizza Hut.
Reference Book:
1) Profitable Food & Beverage Management - Richard Kotas & Chandana Jayawardena - Hodder & Stoughton. 2) Food Cost Control - Richard Kotas & Bernard Davis - International Text Book Company. 3) Food Costing & Budgeting - Boardman – Heinneman 4. Fast Food operations & their Management – Stephen D. Ball 5. Fast food operations – Peter Bertram
Text Book:
1. Fast Food Operations, Mohit Agarwal, Alpha Publications, 2000.
