Business Communication: Meaning – Importance of Effective Business Communication- Modern Communication Methods – Business Letters: Need – Functions - Kinds – Essentials of Effective Business Letters - Layout.
Trade Enquiries - Orders and their Execution - Credit and Status Enquiries – Complaints and Adjustments –Types of Collection Letters – Sales Letters – Circular Letters.
Banking Correspondence - Insurance Correspondence - Agency Correspondence
Secretarial practice: Meeting and its kind - Agenda, Minutes and Report Writing
Letter to the editor of a newspaper–Application for appointment - Interview Letter -– Public Speech – Characteristics of a good speech– Business Report Presentations
Reference Book:
1.Ramesh, MS, & C. C Pattanshetti, “Business Communication”, R.Chand&Co, New Delhi, 2003. 2. Rodriquez M V, “Effective Business Communication Concept” Vikas Publishing Company, 2003. 3. Madhukar .R.K , “Business Communication-vikas publishing house, 4. Raghunathan V S , Santhanam V , Business Communication,margham publications
Text Book:
1. Rajendra Pal Korahill, “Essentials of Business Communication”, Sultan Chand & Sons,13th revised edition,2011,New Delhi..