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Syllabus

UNIT
1
UNIT - I

Business Communication: Meaning – Importance of Effective Business Communication- Modern Communication Methods – Business Letters: Need – Functions - Kinds – Essentials of Effective Business Letters - Layout.

UNIT
2
UNIT - II

Trade Enquiries - Orders and their Execution - Credit and Status Enquiries – Complaints and Adjustments –Types of Collection Letters – Sales Letters – Circular Letters.

UNIT
3
UNIT – III

Banking Correspondence - Insurance Correspondence - Agency Correspondence

UNIT
4
UNIT – IV

Secretarial practice: Meeting and its kind - Agenda, Minutes and Report Writing

UNIT
5
UNIT - V

Letter to the editor of a newspaper–Application for appointment - Interview Letter -– Public Speech – Characteristics of a good speech– Business Report Presentations

Reference Book:

1.Ramesh, MS, & C. C Pattanshetti, “Business Communication”, R.Chand&Co, New Delhi, 2003. 2. Rodriquez M V, “Effective Business Communication Concept” Vikas Publishing Company, 2003. 3. Madhukar .R.K , “Business Communication-vikas publishing house, 4. Raghunathan V S , Santhanam V , Business Communication,margham publications

Text Book:

1. Rajendra Pal Korahill, “Essentials of Business Communication”, Sultan Chand & Sons,13th revised edition,2011,New Delhi..

 

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