Introduction: Volume – Velocity – Variety – Veracity - Drivers for Big Data - Sophisticated Consumers – Automation – Monetization.

Big Data Analytics Applications: Social Media Command Center - Product Knowledge Hub - Infrastructure and Operations Studies - Product Selection, Design and Engineering - Location-Based Services - Micro-Segmentation and Next Best Action - Online Advertising - Improved Risk Management.

Architecture Components: Massively Parallel Processing (MPP) Platforms - Unstructured Data Analytics and Reporting - Big Data and Single View of Customer/Product - Data Privacy Protection - Real-Time Adaptive Analytics and Decision Engines.

Advanced Analytics Platform: Real-Time Architecture for Conversations - Orchestration and Synthesis Using Analytics Engines - Entity Resolution - Model Management - Command Center - Analytics Engine - Discovery Using Data at Rest - Integration Strategies.

Implementation of Big Data Analytics: Revolutionary, Evolutionary, or Hybrid - Big Data Governance - Integrating Big Data with MDM - Journey, Milestones, and Maturity Levels - Analytics Business Maturity Model