Introduction: Overview-Guiding Principles-Objective Processes in Subjective Environment. Why product Definition Matters-The Kickoff Meeting-lean and Business Model Canvas-Concept Maps and Mockups-Defining your vision.

Research: Why Research Matters? -Market segmentation report-Survey Results-Heuristic Evaluations- User Research Report-Analytics report-Research, Test, Validate. Analysis: Why analysis is important- Personas-User stories and Job Stories-User Task Matrix-User Content Matrix-know Thy user.

Design: Iterated Sketching and Wireframing-Detailed Mockups-Prototypes-Design Specifications- Define, Design and Refine.

Implementation: Build it-Eat your own dog food-Feed your Dogfood to others-Use What works and scrap the Rest.

Live Project: Create a Product Launch Plan-Create content to empower customers and sales team-Pack a punch with your product launch. Measure and Iterate: Design a Customer feedback loop-Focus on the right metrics for the right insights-The product circle of life never ends.