Introduction-concept of Strategy–Need–Dimensions -Strategic Planning-Process-Benefits–McKinsey’s7SModel–Strategic vision–Corporate Mission–Objectives –Goals–Social Responsibility–Business ethics–Linking Strategies with ethics–Social audit.

Environmental analysis –Need –Scanning –Approaches – Forecasting –Techniques. Internal Analysis –Need –SWOT analysis –Value Chain –Functional Analysis –Grid approach –Criteria for evaluating internal capabilities

Strategic Decision framework –Developing alternatives –Strategy Options –Diversification strategies–Retrenchment Strategy–Factors influencing strategy–generic strategy–cultural context of strategy–comparing alternatives–BCG Model.

Implementation –Role of top management –Process –Matching Structure of strategy –Resource allocation –Planning and Controlling system. Evaluation –Criteria –Quantitative and Qualitative factors –Feed back and Information –Industry attractiveness–Applicationof9CellMatrix.

Core Competencies–Building core competencies–Building Strategic Supportive Corporate Culture Strategic advantage –Managing Strategic Change –Strategic Change Process –Diagnosing changeneed.