Subject Details
Dept     : MBA
Sem      : 1
Regul    : MBA
Faculty : kanimozhi
phone  : NIL
E-mail  : pc.mba@drsnsrcas.ac.in
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Syllabus

UNIT
1
EVOLUTION OF MANAGEMENT THOUGHT & GLOBAL MANAGEMENT

CASE:1 Managerial Style -Managing the Hewlett Packard Way CASE:2 Managerial Effectiveness –External Environment Management : science, theory and practice - the evolution of management thought and the patterns of management analysis : Elton Mayo, Henry Fayol, F.W.Taylor, Amritya Sen, C.K.Prahalad, M.Porter- management and society : the external environment, social responsibility and ethics - global and comparative management - the basis of global management. ACTIVITIES: 1. Individual Activity-Think about some companies you know well. Do they possess the characteristics of excellent enterprises? Can they be considered excellent companies? 2. Group discussion- makes a list of potential problems or influences that management experience in each of the sub-roles. 3. Group presentation- identifies the corporate social responsibilities and ethics followed by successful organizations in the current environment.

UNIT
2
FUNCTIONS OF MANAGEMENT

CASE: 1 Delegation of Authority & Responsibility CASE: 2 Principles of Good Organizing Functions of Management: Nature and purpose of planning-types of plans. Nature of organizing – staffing- Co-ordination functions in organization - human factors and motivation - leadership - System and process of controlling - control techniques. ACTIVITIES: 1. Individual Presentation-List the business or management functions of an organization and identify the main business functions for a specific organization. 2. Case study in organization and delegation 3. Role plays in leadership

UNIT
3
DIMENSIONS IN MANAGEMENT AND THE IMPACT OF GLOBAL ISSUES.

CASE:1 Rationale Decision makingat Sunlight Industries Limited CASE:2 Functions of Manager in facing management complexities New dimensions in management- core values of business- management complexities- impact of global issues on management. Activities: 1. Case study 2. Group discussion related to impact of global issues on management 3. Individual activity-Identify the core values and complexities faced by MNC’s in today’s scenario.

UNIT
4
CONCEPTS IN EXECUTIVE COMMUNICATION

CASE: 1 Effective Communication at a Departmental store CASE: 2 Work team Communication at McDonalds Communication basics – Business Communication – components – Types – formal communication network – Work team communication – variables – goal – conflict resolution – non – verbal communication – Cross cultural communication – Business meetings – Business Etiquette. Understanding Corporate Communication – Employee Communication – Managing Government Relations – Writing for Media and Media Relations-Corporate Communication in Brand Promotion – Financial Communication – Crises Communication. ACTIVITIES: 1. Group discussion with examples how media advertisements exploit the human weakness of dress and appearance. 2. Case study related to business communication 3. Role play in Business Etiquette

UNIT
5
REPORT WRITING

CASE: 1 ABC company’s recruitment process CASE: 2 Job Application Letter Report writing: Characterizing & business reports – Types and forms & reports –Business Presentation: Written and oral presentation – work – team presentation – Delivering the business presentation -visual aids – career planning – preparing Resume – job applications – preparation for a job interview – follow-up. ACTIVITIES: 1. Individual activity-Preparing job application letter. 2. Role Play in conducting job interview 3. Group Activity-Create an outline in report writing-As a group, create an outline for your report that consists of a list of contents and/or a paragraph explaining what each section will be about.

Reference Book:

1. Weirich, Mark V Cannice& Koontz, Management - A Global and Entrepreneur Perspective, McGraw Hill, 15 th edition, 2014 2.VSP Rao, V Hari Krishna – Management: Text and Cases, Excel Books, 2017 3. Scot Ober, Contemporary business communication, biztantra, 2018.

Text Book:

1. Harold Koontz & Heinz Weirich, Essentials of Management, Tata Mc Graw Hill, 11 th edition, 2015. 2. Lesiker& Flat lay, Basic Business communication, Tata Mc Graw Hill, 12 th edition, 2015

 

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