Overview about Retailing-International Retailing-Indian Retail-Key drivers-Different formats-Franchising-Retail functions & organization
Strategic elements of Retailing-Format-Location—Assortment- Service- Pricing-SCM. Store design & VM- Project –Select any store and analyze the various strategic elements of the store as also areas of improvement.
Indian supply chain-Merchandise management- Merchandising hierarchy-Merchandise and Assortment planning-Space planning-Private label management- MRP & Price life cycle management
Consumer Behavior-Buying Behavior-Retail market research-Retail Marketing- What is Retail marketing- Building the store brand-Elements of Retail Marketing-Role of customer service in Retail brand building-Retail Advertising-Social media marketing-Project – Select any store and critique its merchandising and marketing strategy and plans.
Key deliverables-Elements of store operations-Key issues-Project – Decide on a store format and prepare a comprehensive business plan for the same with regard to its various strategic elements. Support functions and key roles-Retail IT CRM in the Retail context-Consumerism and Ethics.
Reference Book:
1. Gilbert, Retail Marketing Management, 2nd edition, Pearson education, New Delhi, 2007. 2. Michael Levy, Barton W. Weitz, Retailing Management, 9th edition, Tata McGraw Hill, New Delhi, 2013 3. Suzanne De Janasz, Karen Dowd and Beth Schneider, Interpersonal Skills Business, 2nd edition, TataMcGraw Hill, New Delhi, 2006. 4. Swapna Pradhan, Retailing, 5TH edition, Tata McGraw Hill, New Delhi, 2021.
Text Book:
1. Patrick M Dunne, Retailing, 8th Edition, Cengage Learning, Delhi, 2014. 2. Micheal Levy, Retailing Management, 9th edition, Tata McGraw Hill, New Delhi,2013.
