Introduction-SEO Techniques-SEO Forums-Competitive Analysis tools-Keyword selectionOn- Page Ranking factors
Definition-steps for Social Media Marketing-Role of Social Media-Statistics aboutSocial Media-Digital Marketing –Social Media vs Digital Marketing.
Types of online Advertising- Mobile Marketing- Email Marketing- Video &Audio Marketing- Benefits of online Advertising- Technological variations- Compensation Methods.
Web Analytics tools- How to Review Web Metrics-Data Visualization-Steps involved in face book marketing –Steps involved in Google Analytics.
Digital Marketing Analytics- Evaluate internet- marketing metrics-how product becomes media and a service-Building online communities-Geo and mobile Marketing.
Reference Book:
1. John Chambers, “15 Minutes Marketing", Business Learning Centre, 1st Edition, 2020 2. Somdutta Singh, “Deciding Digital", Notion Press Publishers, 1st Edition, 2021. 3. Puneet Singh Bhatia, “Social Media and Mobile Marketing”, Wiley Publishers, 1st Edition, 2021. 4. Puneet Bhatia, “Fundamentals of Digital Marketing” , Pearson Education, 2Nd Edition, 2021. 5. Seema Gupta, “Digital Marketing”, McGraw Hill Education,1st Edition 6. Nimish.V.Dwivedi, ”Marketing Chronicles", Notion Press Publishers,Edition, 2017. 7. Ian Dodson, “The Art of Digital Marketing”, Wiley Publishers, 1st Edition, 2021.
Text Book:
Chandler Miller and Donald Preace, “Digital Marketing for Beginners 2020”, Accelerate NowPublishers, 1st Edition, 2020
