Subject Details
Dept     : BBA
Sem      : 3
Regul    : 2022
Faculty : Dr.G.Suganya
phone  : NIL
E-mail  : suganya.g.bba@drsnsrcas.ac.in
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Syllabus

UNIT
1
INTRODUCTION TO PREDICTIVE ANALYTICS

Introduction to predictive analytics, definition, Evolution of Data Analytics, Applications of predictive analytics, Predictive models: Propensity model, Clustering Model & Collaborative filtering; used cases on predictive analytics.

UNIT
2
EXPLORATORY DATA ANALYSIS

Time Series Data Analysis: Organizing and processing of data with R, Data Cleaning – Missing values, Outlier treatment, Pre-processing and cleaning and Univariate Analysis, ARIMA model for forecasting.

UNIT
3
PREDICTION- LINEAR REGRESSION

Understanding simple regression in R, Scenarios for using OLS regression, Computing the intercept and slope coefficient, Obtaining the residuals, Computing the significance of the coefficient. Correlation & R2, Multiple Linear Regression in R, Model building.

UNIT
4
DECISION TREES & LOGISTIC REGRESSION

Introduction to Decision trees, Data pre-processing, Model building in R, Model comparison. Introduction to Logistic Regression: Interpreting the model parameters and assessing the impact of predictors on the probability of outcome.

UNIT
5
NEURAL NETWORKS AND OTHER REGRESSION ANALYSIS

Introduction, Structure of neural networks, Information flow, Types of layers, Training a neural network, Back Propagation, Neural networks in R. Introduction to other regression analysis Polynomial, Multiple linear, Poisson, Nonlinear and Nonparametric.

Reference Book:

1. Robert Stine, Dean Foster, "Statistics for Business: Decision Making and Analysis", Pearson Education, 2nd edition, 2013. 2. Turban, E., Aronson, J. E., Liang, T. P., & Sharda, R. (2010).Decision support and business intelligence systems (9th ed., p. 720).Prentice-Hall. 3. Berson, A., Smith, S. J., & F. (1997).Data Warehousing, Data Mining and OLAP (1st ed., p 640).Computing Mcgraw-Hill. 4. Han, J., &Kamber, M. (2000). Data Mining : Concepts and Techniques (1st ed., p. 550). Morgan Kaufmann 5. Robert Kabacoff, Second Edition (2015), Manning publications: R in Action Data analysis and graphics with R 6. U Dinesh Kumar, ―Business Analytics‖ Wiley India Pvt. Ltd publication, 2017 7. Dr. Umesh R. Hodeghatta and Umesha Nayak, Apresspublication : Business Analytics Using R - A Practical Approach 8. Jeffrey S. Strickland, Simulation Educators (2014) Predictive Analytics using R 9. Subhashini Sharma Tripathi, Apress publication, Learn Business Analytics in Six Steps Using SAS and R

Text Book:

Evans, J. R. (2013). Business Analytics: Methods, Models, and Decisions

 

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