Merchandising Function: Visual Merchandise Management - Merchandise Resources – Merchandising and Category Management – Space Management – Brand and Private Labels – Merchandising Controls

Retail Outlets Management: Retail Merchandising – Organized and Unorganized Retail Formats – Retail Locations – Retail Growth and Expansion – Pricing, Planning and Purchasing of Retail Inventories- Internal and External Atmospherics

International Marketing: International Markets and Market Research – International Product Marketing – Emerging Trends in International Marketing Planning and Control –International Positioning-Market and Product Matrix – International Brand Management – Ethical Issues in International Product Marketing.

Global Markets and Cultural Influence: Global Competition and National Competitive Advantage – Global and Local Cultural Influences – Culture and Purchase Behaviour – Globally Product Development – Branding across Cultures – Essence of Marketing Mix – Global Marketing Strategy – Cross Culture Negotiation and Marketing Channels.

Integrated Marketing and Advertising: Direct Marketing – Integrated Marketing Communications – Source, Message and Channels Factors – Media Planning and Strategy – Internet and Interactive Media – Corporate Advertising – International Advertisement and Promotion – Co-ordinating Sales Promotion with Advertising – Evaluating the Social, Ethical and Economic Aspects of Advertisements.