Introduction to social Media, how to build a successful Social Media Strategy, Goal setting, Strategy and implementation, Measure and Improvement
Social Media Trends -Listening to Market, Digital Marketing Trends, Branding on the Net, Branding your Website, Trends in Digital Advertising YouTube Marketing Fundamentals- Google Pages for You Tube Channels, Video Flow, Verify Channel, Webmaster Tool
Adding Asset. -Associated Website Linking, Custom Channel URL, Channel – ART, Links, Main Trailer, Uploading Videos, Defaults, Creator Library, Channel Navigation, Video Thumbnail.
CTA- Annotation, Cards on Mobile, re direct Traffic to Website, Post Upload Enhancements, Live Broadcasting, Managing Playlists, comments and Messages, Monetization with Ad sense, paid YouTube Channel, Channel Analytics, Real time Analytics.
How to make videos, Camera angles, settings, shooting, techniques, editing, Audio, background score, Animation, Software for editing, on hands training on video Facebook for Business -Facebook for Business-Facebook fan Engagement, Anatomy of Ad Campaign, Adverts Types of adverts, Adverts Targeting.
Reference Book:
1. Dan Zarella, Social media marketing, O reilly. 2. R Solomon and Tracy, Social Media Marketing: Pearson New International Edition 3. Ryan, D. (2014 ). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Kogan Page Limited. 4. The Beginner's Guide to Digital Marketing (2015). Digital Marketer, Pulizzi,J.(2014) Epic Content Marketing, Mcgraw Hill Education. 5. Social Media Marketing: How to Use social media for Business Kindle Edition
Text Book:
1. Social Marketing in India 1st Edition (Sameer Deshpande, Philip Kotler, Nancy R. Lee) 2. Marketing with social media (Linda Coles) 3. The Art of social media: Power Tips for Power Users (Guy Kawasaki, Peg Fitzpatrick)
