Introduction Fast food Operation & management: The Fast Food Business: A Brief History Types of Operation, Consumer Pattern. Managing Fast food Operation: What is Management, A practical approach Marketing & the control.

Social Concern & management: A Few Definitions, Responsibilities in today Fast food Market, off-Hour sale Service to different age group, Changing patterns, Health concern Food groups Fast Food Nation, Junk food, Super Size Me, Western pattern diet, Chew on This, List of fast food restaurants, Slow Food

Operation: Types of-Equipments, A Guest oriented approach, Method of service, Billing methods, Planning of Menu. Product Control, Cash Control, Role of international popular cuisine in Fast food. Filling stations, Street vendors and concessions Cuisine, Variants.

Selling Techniques: A Service orientation, Establishing Service standards, basic Selling Procedure , Handling service problems, Techniques & strategies

Case studies on the following Reputed fast foods : History, Products & operating Procedures of McDonald's, Domino's Pizza, Pizza Corner, Pizza Hut ..