Meaning and Definition – Nature and Scope – Economic Theory – Divisions – Goals of a firm.
Meaning, Determinants of Demand – Law of Demand, Elasticity of Demand – Price, Income and Cross Demand – Demand Estimation and Demand Forecasting – Demand Distinctions.
Meaning and Definition – Elasticity of Substitution and Production – Type of cost of Production – Long run and Short run cost.
Forms of Market – Characteristics - Pricing Methods – Objects of pricing policies – Practices – Government intervention in Market. Price Theory – Perfect Competition, Monopoly, and Monopolistic competition, Monopsony, Duopoly, Duopsony and Oligopoly.
Business Cycle – inflation and deflation- Balance of payment – Monetary and fiscal policies.
Reference Book:
R.L.varshney and K.L.Maheshwari, "Managerial Economics", Sulthan Chand and sons, New delhi, 19th revised edition, reprint 2008.
Text Book:
Dr.S.Sankaran, "Managerial Economics", Margham Publications, Chennai, 5th revised edition 2006, reprint 2010.