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Syllabus

UNIT
1
Fundamental concepts of Managerial Economics.

Managerial Economics - meaning, nature and scope - Managerial Economics and business decision making - Role of Managerial Economist - Fundamental concepts of Managerial Economics. Demand Analysis - meaning, determinants and types of demand - Elasticity of demand.

UNIT
2
Supply & Production functions

Supply meaning and determinants - production decisions - production functions - Isoquants, Expansion path - Cobb-Douglas function. Cost concepts - cost - output relationship - Economies and diseconomies of scale – cost functions.

UNIT
3
Market structure

Market structure - characteristics - Pricing and output decisions - methods of pricing - differential pricing - Government intervention and pricing.

UNIT
4
Profit planning and forecasting

Profit - Meaning and nature - Profit policies - Profit planning and forecasting - Cost volume profit analysis - Investment analysis.

UNIT
5
National Income & Monetary and Fiscal Policies

National Income - Business cycle - inflation and deflation - balance of payments - Monetary and Fiscal Policies

Reference Book:

1. Atmanand, Managerial Economics, Excel, 2001. 2. Athmanand.R., Managerial Economics, Excel, 2002, New Delhi. 3. Mankar.V.G., Business Economics, Macmillan, Business Book, 1999.

Text Book:

1. Joel Dean - Managerial Economics, Prentice Hall/Pearson. 2. Rangarajan - Principles of Macro Economics, Tata McGraw Hill.

 

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