Introduction &Overview of Retailing, Classification of retailing units, Strategic Planning in Retailing: Retail Strategy – Mission –Goals, Retail Atmospherics, Establishing and Maintaining a Retail Image: Elements of Retail Atmospherics – Design Interiors, Exterior, Layout, Display, Décor
Developing and Implementing Merchandising Plans, Depth and Width of Assortment, Reduced Inventory Costs and Stock out, Category Management, Retail Pricing, Advertising and Promotion.
SCM & IT in Retail Management, Feasibility Study on Setting (Locating) New Retail Unit.
Introduction to services marketing - Trends & Opportunities – Understanding the service experience – Concepts in service product - Pricing of services – Distribution of services.
Communication for services – Designing Service environments – Designing Customer Service Processes – Managing Service personnel – Understanding service quality.
Reference Book:
2. Ogden R & Ogden T, “Integrated Retail Management” Wiley India Pvt. Ltd, New Delhi 3. Levy M, “Retailing Management” Tata – McGraw Hill, Delhi 4. Valarie Zeithaml and Mary Jo Bitner , Services Marketing, 2nd ed., Tata McGraw Hill 5. Christopher H. Lovelock, Jochen Wirtz, and Hean Keh, Services Marketing: Pearson Publication.
Text Book:
1. Pradhan, Swapna, “Retailing Management – Text and cases”, Tata – McGraw Hill, Delhi
