Business Research – Meaning – Scope and Significance – Utility of Business Research – Qualities of good researcher – Types of research – Research process – Identification, Selection and formulation of research problems – Hypothesis – Research design.
Sampling – Methods and techniques – Sample size – Sampling error – Field work and data collection. Tools of data collection – Interview schedule- Questionnaire – Observation, interview and mailed questionnaire – Pilot study and final collection of data.
Measurement and scaling techniques – Processing and analysis of data – Editing and coding – Transcription and Tabulation – Statistical tools used in research – Interpretations and report writing – Types and contents and style of reports – Steps in drafting reports.
Measures of Central tendency – Standard deviation – Correlation – Simple, partial and multiple correlations – Path analysis – Auto correlation – Regression models – OLS ordinary least square methods – Multiple regression.
Test of significance – ‘t’ Test - large sample and ‘f’ Test, test of significance for attributes, analysis of variants – Business forecasting – Exponential smoothing – Chi-square test.
Reference Book:
1) S.P.Gupta:Statistical Methods,Sultan Chand, Publication,42nd revised editionNovember 2014.,New Delhi. 2) Emory: Business Research Methods. 3) Rummel&Ballaine: Business Research Methods
Text Book:
1) C.R.Kothari : Research Methodology, Himalaya publication, Bombay,3rd edition,2014