Introduction-concept of Strategy - Need –Dimensions -Strategic Planning - Process-Benefits –McKinsey’s 7S Model - Strategic vision - Corporate Mission - Objectives –Goals - Social Responsibility - Business ethics - Linking strategies with etics - Social audit

Environmental analysis - Need –Scanning –Approaches - Forecasting –Techniques. Internal Analysis - Need - SWOT analysis - Value Chain - Functional analysis - Grid approach –Criteria for evaluating internal capabilities

Strategic decision framework - Developing alternatives - strategy options - Diversification strategies - Retrenchment Strategy - Factors influencing strategy - Generic strategy - Cultural context of strategy - comparing alternatives –BCG Model

Implementation - Role of top management - process - matching structure of strategy - resource allocation - planning and controlling system -. Evaluation system - criteria - quantitative and qualitative factors - feedback and information - industry attractiveness - application of 9 cell matrix.

Core competencies - building core competencies - building strategic supportive corporate culture strategic advantage - Managing strategic change - Strategic change process - Diagnosing change need.