Research - meaning - scope and significance - Types of research - Research Process - Characteristics of good research - Scientific method - Problems in research – Identifying research problem – concepts, constructs and theoretical framework.
Hypothesis:- meaning - sources - Types - formulation Research design - Types - case study - features of good design - measurement - meaning - need Errors in measurement - Tests of sound measurement Techniques of measurement - scaling Techniques - meaning - Types of scales - scale construction techniques.
Sampling design - meaning - concepts - steps in sampling - criteria for good sample design - Types of sample designs - Probability and non-probability samples. Data collection:- Types of data - sources - Tools for data collection methods of data collection – constructing questionnaire - Pilot study - case study - Data processing:- coding - editing - and tabulation of data - Data analysis.
Test - T test, F Test and Z test - Non Parametric Test - U Test, Kruskal Wallis, sign test. Multivariate analysis-factor, cluster, MDS, Discriminate analysis. (NO Problems). SPSS and its applications.
Interpretation - meaning - Techniques of interpretation - Report writing:- Significance - Report writing:- Steps in report writing - Layout of report - Types of reports – Oral presentation - executive summary - mechanics of writing research report - Precautions for writing report - Norms for using Tables, charts and diagrams - Appendix:- norms for using Index and Bibliography.
Reference Book:
1.Rao K.V.Research Methods for Management and Commerce – Sterling 2. Uma Sekaran, Research Methods for Business, Wiley India Publications, 4th Edition - 2009. 3. Donald R.Cooper and Pamela S.Schindler - Business Research Methods - Tata McGraw Hill, 2007 4. Naresh K Malhotra – Marketing Research: An Applied Orientation, Pearson Education, 4th
Text Book:
C.R.Kothari, Research Methodology Methods & Techniques, New Age International Publishers, New Delhi, 2nd Edition 2004