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Lecture Notes

UNIT 1:
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Conceptual Frame Work – Historical Development, Nature – Scope – Importance
UNIT 2:
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New Product Research – Idea Generation, Idea Screening – Concept Development and Testing
UNIT 3:
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Sales Forecasting – Sales Analysis – Sales Potential
UNIT 4:
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Advertising Content Research
UNIT 5:
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Treatment of Respondents, Buyers & Researchers

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maheskumar
SNS COLLEGE OF ENGINEERING
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