Introduction – A Historical Preview – The Rise of Social Media as Consumer Applications – Applying Social Media to National Priorities.
Introduction – Social Media Design Framework – Types of Social Media.
Introduction – The Network Perspective – Types of Networks – Network Analysis Metrics - Data extraction from Twitter & You Tube – Analysis using R
Trending Data – Comparing Data – Sentiment Analysis – Topic Analysis – Audience Analysis – Linking Analysis – Visualizing Data - Collection Wayback - Critiquing Data - Collecting Crimson - Historicizing Data & Reporting
Social Spam and Malicious Behavior – Privacy in the Network World – Future of Social Media – Emotional Contagion – Success stories in Social Media
Reference Book:
1 Brian V & Carolan, “Social Network Analysis and Education: Theory, Methods & Applications”, 1st Edition, Sage Publication, 2013. (Unit III) 2 Christina Prell, “Social Network Analysis”, 1st Edition, Sage Publication, 2011. (Units - III & V) 3 Matthew Ganis&AvinashKohirkar, “Social Media Analytics”, Pearson, 2016. (Units - I, II, III, IV & V)
Text Book:
Aggarwal &Charu C, “Social Network Data Analytics”, Springer, 2011. (Units - I, II, III, IV & V)