Retailing: Definition, Importance & Scope. Global retail Market, Evolution of Retail in India, Drivers of Retail change in India, Prospects of Retailing in India. Challenges and Opportunities in Retailing
Concept of Life Cycle in Retail, Business Models in Retail. Classification: Retail Institutions by Ownership, Store Based Retailing, Electronic & Non - Store Retailing, Automated Vending, kiosks & other forms of Non- Traditional Retailing.
Identifying & Understanding Consumers, Information Gathering & Processing in Retailing. Importance of Information System in Retailing.
Planning Retail Communication, Implementing Retail Advertising Retail Market Strategies. Store Planning Design & Layout, Retail Merchandising, Pricing in Retailing, Importance of Supply Chain Management in Retailing
Mall Management:-Types of various retail formats - Concepts in mall design - Factors influencing Malls establishments - Statistical methods used in measuring mall performance. International Retailing: Definition, Motives, Classification & Methods
Reference Book:
1. Barry Berman & Joel R.Evans, “Retail Management - A strategic Approach”, 1st Edition, Pearson Education, 2009. 2. Karen R. Gillespie, Joseph C.Hecht, Carl F.Lebowitz, “Retail Business Management”, 3rd Edition, Tata McGraw Hill. 3. R.Gopal, Pradip Manjrekar, “Retail Management: An Indian Perspective”, 1st Edition, Excel Books, 2009. 4. David Gilbert, “Retail Marketing Management”, 2nd Edition, Pearson, 2009. 5. Dunne, Lusch, “Retail Management”, 5th Edition, Cengage Learning, 2001.
Text Book:
1.Gibson G.Vedamani, “Retail Management”, 8th Edition, Jaico Publishing House, 2002. 2.Michael Levy, Barton A.Weitz, “Retail Management”, 4th Edition, Tata McGraw Hill, 2003.
