A brief insight to Design Thinking and Innovation- People Centered Design & Evoking the ‘right problem’- Purpose of Design Thinking- Design Thinking Framework.
Design Thinking Process – Empathy – Uncovering and Investigating Community Concerns - Define: Examine and Reflect on the problem.
Generating Ideas-Identifying top three ideas-Bundling the Ideas and create concepts-Rapid Prototyping
Importance & Testing the Design with People-Retest and Redefine Results-Creating a Pitch for the design.
Business Vs Startup-Briefing the Problem-Problem Validation and User Discovery- Challenge Brief.
Reference Book:
Idris Mootee, Design Thinking for Strategic Innovation - What They Can't Teach You at Business or Design School, First Edition, 2017, Wiley. Yves Pigneur, Greg Bernarda, Alan Smith, Trish Papadakos Alex Osterwalder, Value Proposition Design: How to Create Products and Services Customers Want, 2015, Wiley. Brown, Tim, and Barry Katz. Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, 2009, Harper Business.
Text Book:
Robert A Curedale, Design Thinking Process & Methods 4th Edition, December 2017, Design Community College Inc. Andrew Pressman, Design Thinking: A Guide to Creative Problem Solving for Everyone, First Edition, Nov 2018, Routledge.
