Subject Details
Dept     : MBA
Sem      : 2
Regul    : R2023
Faculty : Dr. M. Shabeena Begam
phone  : 9894235567
E-mail  : shabeenabegam.m.mba@snsct.org
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  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Nature of strategic management and dimentions,
    Benefits and Risk,
    Evolution of strategic management,
    Business vision and mission. Importance.,
    Characteristics and component,
    Evaluating mission statement and Concepts of goals and objective,
    Strategic management process,
    Data-Driven Decision Making and Supply Chain Resilience,
    Nature of strategic management and dimentions,
    Establishment of strategic intent,
    STRATEGY ANALYSIS-External analysis –environment scanning and analysis,
    PESTEL Analysis(Political, Economic, Social, Technological ,Environmental, Legal),
    Industry analysis using Porter’s Five Force model,
    Competitive dynamics and rivalry,
    SWOT Analysis and Competitive positioning,
    Internal analysis-Resource Based View (RBV)of the firm,
    Core competencies and distinctive capabilities