Subject Details
Dept     : MBA
Sem      : 1
Regul    : 2019
Faculty : Mr.M.Ramanathan
phone  : NIL
E-mail  : ramanathan10071995@gmail.com
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Syllabus

UNIT
1
INTRODUCTION

Definition of Economics, Nature and Scope of Managerial Economics, Micro and Macro Economics, Role and Responsibilities of Managerial Economist.

UNIT
2
DEMAND & SUPPLY ANALYSIS

Meaning of Demand, Law of Demand, Types of Demand, Determinants of Demand, Elasticity of Demand. Supply, Law of Supply, Determinants of Supply.

UNIT
3
PRODUCTION ANALYSIS

Production and Cost Analysis, Factors of Production, Production Function, Concept, Types of Production function - Law of Variable Proportion.

UNIT
4
PRODUCT PRICING

Pricing Methods and Strategies, Objectives, Factors, General Consideration of Pricing, Dual Pricing, Price Discrimination.

UNIT
5
MARKET AND COMPETETION

Market Structure, Perfect Competition, Monopoly, Monopolist Competition, Duopoly Oligopoly, Theory of Profit Maximization, Game Theory.

Reference Book:

1. Mcconnell, Brue, Flynn, ‘Micro Economics’, 20th Edition, Mcgraw Hill Education, 2017. (Unit I, II, III, IV & V) 2. DevigaVengedasalam&KarunagaranMadhavan, ‘Principles of Economics’, 3rd Edition, Oxford, 2014.(Unit I, II, III, IV & V) 3. Geethika&PiyaliGhosh, ‘Managerial Economics’, 3nd Edition, McGraw Hill Education 2017.(Unit I, II, III, IV & V) 4. Samuelson andNordhaus, ‘Economics’, Tata McGraw-Hill Publishing Company, 2011.(Unit I & II) 5. H.L.Ahuja, ‘Managerial Economics: Analysis of Managerial Decision Making’, 8th Edition, S.Chand Publishing, 2017.(Unit III & IV)

Text Book:

1. William A. McEachern&SimritKaur, ‘Micro ECON: A South Asian Perspective with CourseMate’, 1st Edition, CengageLearnings, 2016. (Unit I, II, III, IV & V) 2. YogeshMaheswari, ‘Managerial Economics’, 3rd Edition, PHI Learning, New Delhi, 2013.(Unit I, II, III, IV & V)

 

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