Dear Students the Lecture Notes has been uploaded for the following topics:characteristics-classification-service market potential, introduction to gap model and SERVQUAL and dimensions, Introduction to services, classification of services, market potential, service marketing mix, service quality, customer behaviour specific to usage of services-service market segmentation- market targeting and selection, assessing market opportunities, customer expectation, perception of services, market targeting, maerket positioning, Market position
Assignment topic is MARKET Strategy for Healthcare and due date is .
Assignment topic is Education Marketing Strategises and due date is .
Assignment topic is Create a marketing strategy for Information Technology and due date is .
Dear Students the Lecture Notes has been uploaded for the following topics:Nature and growth of services, Nature and growth of services, characteristics-classification-service market potential, Assessing marketing opportunities-customer expectations and perceptions of services
