Introduction to Product Management-Role and Responsibilities of a Product Manager-Product Development Lifecycle-Market Research and Validation-Customer Discovery and Persona Development-Competitive Analysis-Ideation and Concept Development-MVP (Minimum Viable Product) and Prototyping-Product Metrics and KPIs
Developing a Product Strategy-Setting Product Goals and Objectives-SWOT Analysis for Product Management-Product Road Mapping-Prioritization Techniques (e.g., MoSCoW, Kano Model)-Portfolio Management-Pricing Strategies and Models-Market Segmentation and Targeting-Building Business Cases for New Products
Agile Product Development-Scrum and Kanban Methodologies-Cross-functional Collaboration-Managing Product Backlogs-Sprint Planning and Review-UX/UI Design. Principles-Technical Documentation and Requirements Gathering-Release Management and Deployment-Continuous Improvement and Feedback Loops
Product Launch Planning-Go-to-Market (GTM) Strategy-Digital Marketing Strategies for Products-Content Strategy and Creation-Sales Enablement and Support-Customer On- boarding and Training-Pricing Strategies for Product Launch-Partnerships and Alliances-Post-Launch Monitoring and Optimization
Managing the Product Lifecycle-Product Extensions and Variants-End-of-Life Strategies- Innovation Processes (e.g., Lean Start-up, Design Thinking)-Managing Stakeholder Expectations-Handling Product Failures and Pivots-Regulatory Compliance and Product Safety-Intellectual Property and Patents-Emerging Trends in Product Management
Reference Book:
R1 Gurucharan Raghunathan (2022), Product Management Simplified: Toolkit to Become a PM. Notion Press. R2 LeMay, M. (2017). Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century. China: O'Reilly Media. R3 Tabassum Memon (2021), Effective Platform Product Management, Packt Publishing R4 Cagan, M. (2020). Inspired: How To Create Products Customers Love (3rd ed.). SVPG Press. R5 Higgins, C. (2019). Product Management's Sacred Seven: The Skills Required to Crush Product Manager Interviews and be a Rockstar Product Manager. Independently Published.
Text Book:
T1 Callie Daum, (2020), Principles of Management Essentials You Always Wanted To Know,Vibrant Publishers T2 Memon, T. (2021). Effective Platform Product Management: An Effortless Strategy and Execution Guide for Product Managers who Want to Scale Their Platform Business Model. and Grow Their Customer Base. United Kingdom: Packt Publishing.
