Introduction to Business Models
Definition and Types of Business Models – Importance of Business Models for Competitive Advantage – Business Model Canvas – Key Components of Business Models: Value Proposition, Customer Segments, Revenue Streams – Business Model Innovation vs. Business Strategy – Exploring Disruptive Business Models – Evolving Business Models in the Digital Age – Case Studies on Successful Business Models
Innovation in Business Models
The Process of Business Model Innovation – Disruptive Innovation and New Business Models – Open Innovation and Business Model Evolution – Digital Business Models – Platform Business Models –Subscription and Freemium Models – Business Model Innovation in Traditional Industries – Value Proposition Innovation – Managing Business Model Change – Case Studies on Business Model Innovation
Validating Business Models
Business Model Validation Process – Customer Discovery and Validation – Prototyping and Testing Business Models – Using Customer Feedback for Validation – Lean Startup Methodology –Hypothesis Testing for Business Models – Scaling Business Models – Key Metrics for Validating Business Models – Pivoting and Iterating Business Models – Case Studies on Validating Business Models
Business Model Canvas and Tools
Detailed Exploration of the Business Model Canvas – Value Proposition Canvas – Lean Canvas –Creating and Analyzing Business Models Using Canvases – Tools for Business Model Design and Validation – Value Chain Analysis for Business Models – Blue Ocean Strategy and Business Models –Creating Scalable Business Models – Using Business Models for Strategic Planning – Case Studies on Applying Business Model Tools
usiness Model Innovation in Practise
Integrating Business Model Innovation with Organizational Strategy – Identifying Innovation Opportunities in Business Models – Operationalizing New Business Models – Using Business Models to Create New Markets – Collaborating with Stakeholders in Business Model Innovation – Building a Culture of Business Model Innovation – CaseStudies on Business Model Transformation – Challenges in Implementing Innovative Business Models
Reference Book:
R1 Value Proposition Design: How to Create Products and Services Customers Want by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, and Alan Smith Publisher: Wiley, 2020
R2 The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries Publisher: Crown Business, Updated Edition, 2020
R3 Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim and Renée Mauborgne Publisher: Macmillan, Updated Edition, 2019 R4 Platform Revolution: How Networked Markets Are Transforming the Economy by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Paul Choudary Publisher: Norton, Updated Edition, 2018
R5 Testing Business Ideas: A Field Guide for Rapid Experimentation by David J. Bland
and Alexander Osterwalder Publisher: Wiley, 2019
Text Book:
T1 Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur Publisher: Wiley, Updated Edition, 2020
T2 The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models by Alexander Osterwalder and Yves Pigneur Publisher: Wiley, 2020
