Dear Students the Lecture Notes has been uploaded for the following topics:Definition of Marketing - Scope - Core Concepts, Evolution of Marketing - Marketing Environment , Marketing Interface with Other Functional Areas, Understanding the Marketing Plan., Sustainable Marketing: Ethics and Social Responsibility in Marketing.
Dear Students the Lecture Notes has been uploaded for the following topics: The Role of Marketing Channels: Channel Functions & Flows, Channel Levels.
Dear Students the Youtube Video has been uploaded for the following topics:Product Mix
Dear Students the Youtube Video has been uploaded for the following topics:Evolution of Marketing Factors on Consumer Behavior Marketing Mix Elements - Segmenting the Market - Target Market Selection - Market PositioningProduct Management: Features The Role of Marketing ChannelsCoca Cola’s Distribution Strategy | Case Study
Dear Students the Puzzles has been uploaded for the following topics:Marketing Environment, Buying Decision Process, Marketing Mix Elements , Product Planning and Development, The Role of Marketing Channels
Dear Students the Question Bank has been uploaded for the following topics:Question Paper A, Question Paper A and B
Assignment topic is Segmenting the Market and due date is 10-11-2026.
Dear Students the Lecture Notes has been uploaded for the following topics:Buyer Behavior; Customer Value, Buyer Behavior; Customer Value, Satisfaction & Loyalty, Influencing Factors on Consumer Behavior, Buying Situation - Buying Decision Process, Marketing Mix Elements , Segmenting the Market , Market Selection , Market Positioning, Product Management: Features - Classification - Levels , Product Life Cycle , Factors Affecting Pricing Decisions, Methods of Pricing. Brand Equity., The Role of Marketing Channels: Channel Functions & Flows, Channel Levels., Channel Options: Introduction to Wholesaling, Retailing, Franchising, Direct Marketing., Communication Mix Elements: Introduction to Advertising, Sales Promotion, Personal Selling, Public Relations, Direct Selling., Recent Concepts in Marketing, Global Marketing Strategies
