Introduction: Overview-Guiding Principles-Objective Processes in Subjective Environment. Why product Definition Matters-The Kickoff Meeting-lean and Business Model Canvas-Concept Maps and Mockups-Defining your vision.
Research: Why Research Matters? -Market segmentation report-Survey Results-Heuristic Evaluations- User Research Report-Analytics report-Research, Test, Validate. Analysis: Why analysis is important- Personas-User stories and Job Stories-User Task Matrix-User Content Matrix-know Thy user.
Design: Iterated Sketching and Wireframing-Detailed Mockups-Prototypes-Design Specifications- Define, Design and Refine.
Implementation: Build it-Eat your own dog food-Feed your Dogfood to others-Use What works and scrap the Rest.
Live Project: Create a Product Launch Plan-Create content to empower customers and sales team-Pack a punch with your product launch. Measure and Iterate: Design a Customer feedback loop-Focus on the right metrics for the right insights-The product circle of life never ends.
Reference Book:
http://www.kimhartman.se/wp-content/uploads/2013/10/Service-Design-from-insight-toimplementation- summary.pdf • https://www.academia.edu/40228020/This_Is_Service_Design_Doing_Applying_Service_Design_Th inking_in_the_Real_World_by
Text Book:
Dominik Pacholcyzk, “UX Design Process and Documentation”, 2000